“Consumer technology – from smartphones to social networks to comparison shopping sites – has transformed the relationship between consumers and brands. How can marketers’ best build relationships with customers armed with these tools?” The New Paradigm Of Predictive Analytics, Jan. 2013
In this informative research report, Forrester Research, Inc. senior analyst, Rob Brosnan, details the advances in statistical analysis, or predictive analytics that enable marketers to anticipate customer behaviors and respond consistently across channels and touchpoints. This profile looks at trends in marketers’ adoption of these technologies and the evolution of marketers’ goals and needs over the next two years.
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